5 Instagram Marketing Tips for Your Next Pop Concert

When it comes to throwing an amazing concert, the more attendees the merrier! But how do you get all those attendees? By promoting your concert where your ideal audience spends their time. And in 2024, that place is Instagram.

With over 2 billion active monthly users, Instagram is one of the most popular social media platforms in the world, making it an ideal place to promote your upcoming pop concert. However, that many users means a lot of competition.

Here are five tips to help you break through the noise with your sweet, sweet music and promote your pop concert on Instagram.

Design some killer concert flyer graphics

Posters and flyers are so important to the concert experience that many of them become collectors’ items after the show! And although the world might have gone digital, it doesn’t mean that your concert flyers should be any less amazing.

Concert flyers make great Instagram posts. They provide all the information someone needs to attend your concert in an eye-catching and attention-grabbing way. But your flyers will only stand out if they look professional.

Since you’re busy planning an entire pop concert, you likely don’t have time to design incredible graphics from scratch.

Luckily, there are thousands of free band flyer templates available online from websites like PosterMyWall. Choose the design that best fits your concert’s style, customize the information using the easy drag-and-drop editor, and you’re ready to upload to your Instagram feed!

Just remember to save a few hard copies for the collectors later…

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Post regular content up to the event

Social media content moves quickly. You have to post regular content to make sure your followers don’t forget about your event. And the sooner you start teasing your pop concert, the more excited your followers will be when the big day arrives.

Most social media experts suggest posting to Instagram between three and five times per week. That’s typically enough to keep your event top of mind for your followers without blowing up their feeds to the point that they unfollow you. You should increase frequency as you get closer to the event.

It takes a lot of content to keep up such a posting frequency, but that doesn’t mean you can get lazy. All your content needs to be top-notch if you’re going to stand out on your followers’ feeds.

Take high-quality images, professional-level videos, and since you are organizing a concert, always focus on providing incredible audio.

Create a unique hashtag

Instagram uses hashtags to group like content. One of the best ways to make sure your followers see all your event posts is to create a unique hashtag that’s specific to your pop concert.

Any time you post concert-related content to Instagram, use your unique hashtag so people can easily scroll through all the concert information by searching that hashtag.

The best part is that anyone else who uses that hashtag in their content will also be added to the group, so you can see — and maybe even use in your own marketing campaigns — all the user-generated content coming from your concert.

The only rules to creating a unique hashtag are that it must be unique (obviously) and that it’s related to your concert.

Don’t use #blueshoes for a pop concert because it makes no sense — unless there’s going to be an Elvis impersonator… Think of something like #greatestpopconcertever, but perhaps just a bit more specific.

Share snippets of the bands performing

There’s a good chance the bands playing at your concert are going to play other shows between now and your event. With their permission, see if you can post a few of their videos to your Instagram page to get all your followers excited about what’s to come.

Whenever you post band content, remember to tag the artist(s). They could reshare your content to their network, increasing your marketing reach exponentially. And don’t forget to use your unique hashtag!

Work with an influencer

At this point, everyone knows what a social media influencer is. They’re people with large followings on social media in a specific field who will happily post branded content for a fee. And in 2024, there are approximately 64 million influencers just on Instagram!

A great way to promote your pop concert is to find an influencer with a following interested in pop music, live events, or something related to your concert and pay them a fee to promote your content.

Some influencers might even accept a few free tickets as payment. If an influencer seems into your concert, their followers will be the next in line to buy tickets!

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Sell more concert tickets with Instagram marketing

With billions of active users, Instagram is an amazing place to promote your upcoming pop concert.

Just remember to start with some eye-catching concert flyers, post regular high-quality content, create a unique hashtag, share videos of the bands, and work with an influencer. The more you make your concert seem like the place to be, the more tickets you’ll sell! 

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